Hey,

So this weekend I’m in Austin Texas attending an event called Leverage Summit. Apart from American Airlines totally messing up my flight there… it has been a great trip so far.

I got to meet and network with many key players which was a great experience for me. But the best part was definitely today’s event.

In a nutshell, the event today, called The Leverage Summit, was hosted by a group of multiple 6-7, even 8 figure earners.

We all got together in a banquet room at the Omni Hotel.

And they shared many insider secrets of how they use leverage in their business. I was really pleasantly surprised at how much great applicable content they taught at the event.

So great in fact, I was inspired to write this post tonight to share with you a quick tip and technique I learned that you can use immediately. (You know I’m big on action

I may very well be compiling most of my notes not just from today but from all three days into a readable and applicable form for you in the near future, so keep your eye on that. I may, I may not.

These are the lineup of speakers at this three day event. Keith Baxter on the right hand side is actually the speaker that shared these 3 traffic secrets.

For those of you who don’t know Keith, he’s an SEO and traffic expert. He has taken a brand new site and taken it to a couple hundred thousand visitors a month in 6 months time; the guy showed me his traffic stats. He definitely knows a thing or too. I’m sure you’ll like his info.

Anyways, one last thing. For those of you who don’t know of Yanik Silver, I’m actually going to his Underground Online Seminar in a couple of weeks so my life might be a little bit hectic, but whatever the case, keep on the lookout for some really cutting edge info in the coming weeks because I am going to be learning many, many insider secrets (I’ll be updating this blog a lot more often, thanks to my awesome new marketing intern Larry Yu who is helping me organize and write content).

So here are the techniques.

Product Curation

Product curation is a great way to get traffic by capitalizing on buzz. Hardly anyone is doing this! It’s a simple concept.

Various events happen in the world each day/period of time and naturally related “keywords” and interests pique for a period of time. For example, say there was a big celebrity breakup or scandal (Ms. Kardashian hint hint). For a period of time afterwards, people will be interested in and will search for terms related to that topic.

You can capitalize on this traffic by being on top of certain buzz/news in the world or even better, in your niche, by simply curating the content. Which is really you taking a piece of content and “reporting” it in your own words via video, article, etc.

But the key is to tie it into an offer of yours. This offer could be an affiliate product, newsletter sign up, whatever. After having your piece of curated content, simply upload it to your own blog or social media sites like YouTube, etc.

This is a really effective way to build traffic.

Press Releases

These aren’t talked about as often with internet marketers but according to a Guru to the Gurus, Keith Baxter, the sure frickin’ work. They’re great traffic generators in themselves and they are a great way to build high quality backlinks to your site.

Retargeting

I don’t know if you have heard of retargeting yet but it will soon be the wave of paid advertising. It’s best explained through an example.

You visit a site, say Zappos.com (the shoe company).

From that point on, for a given period of time, as you visit other sites, say CNN.com (the news authority) you will see a banner advertising Zappos.com. This isn’t by coincidence.

Google has now allowed us marketers to “follow” our visitors with our advertisements. Not only that but the ad that “follows” them doesn’t even have to be the same. For example, you visit my site, Zappos.com.

Then you visit CNN.com and you see a banner ad with a pair of black shoes that says visit Zappos.com.

Then you visit addictinggames.com and you see another ad from Zappos but this time with a pair of brown shoes as the image.

Once again… this is not coincidence.

Zappos has deliberately chosen to have its ad “follow” you around, this is called retargeting and it has deliberately chosen to switch the ads from black shoes to brown shoes (and possibly back to black shoes as you visit further sites).

So we all know people don’t usually buy the first time they see an offer. They buy the 7th or 8th time. This is why email auto responder series which allows you to make the same offer a few times is so powerful.

Well now with retargeting you basically have an autoresponder but with a banner ad.

Visitor comes to your site and doesn’t buy anything the first time. No worries. Your banner follows them around for a period of time afterwards. This will greatly increase conversions and not to mention strengthen your brand. You can imagine what a visitor thinks when they see your banner on a HUGE site like CNN.com.

I highly recommend you check out retargeting.

Putting it all together

A key concept I want to remind you about (that I was reminded about today) is that in general you shouldn’t be doing the “manual labor” like writing press releases, articles, etc.

For the most part you can outsource such jobs at very, very low prices. (Believe me, I just hired a full time employee oversees so I know). 

You are the visionary. You are the strategist. You are the one that puts all the pieces together. You’re the marketing master. The rest of the technical aspects you can just hire someone to do it.

So I’ll end with that today. Use your time wisely.

Best,

Dmitriy

P.S. Implement what you learned here! Haha action, action.

A couple of days ago I got some incredible news. I’ll be attending one of the greatest internet marketing seminars in the world, Yanik Silver’s Underground Online Seminar!

The ticket alone is $3,495.00

It’s in Washington, DC March 1st – 3rd.

Check it out here.

This event will have some of the top speakers in the internet marketing world. Past speakers and attendees include guys like Tim Ferriss, Gary Vaynerchuck, Bob Parsons, and other really cool experts.

Instead of having to pay $3,495 or whatever the current price is, I was fortunate enough to get a scholarship for the event. Michael Dunlop (of IncomeDiary.com and RetireAt21.com) was giving away 10 scholarships to entrepreneurs age 13 – 23. I applied – and I was chosen! I am beyond grateful to Yanik, Michael, and the others that have made this possible.

Check out Yanik’s primary goal right now, according to his website:

“Currently his most important mission is impacting 1,000,000 young entrepreneurs (ages 13-23) to start or grow their business by 2020.”

I can’t explain how excited I am to attend this event.

I already believe realistically that PIM will reach five figures in revenue this month… and going to this event next month will just multiply the momentum we have now. I will definitely send an update from the event and give some key takeaways in a blog post afterward.

PS – I am also attending the Leverage Summit in a couple of weeks in Austin, TX. The event is February 17th – 19th but I’ll be there for a week. I’ll make sure to share an update and takeaways from Austin as well.

I strongly encourage you to build your own blog As Soon As Possible! It will dramatically help your marketing efforts AND allow you to develop multiple streams of income on top of your primary opportunity income while you build your business.

If you would like, I can help you develop your own blog and provide you with a full hour of social media consulting for $147 … -OR- you can get your OWN self-hosted, personalized, professionally designed blog for FREE from The Free Blog Factory by visiting www.GetMyFreeBlog.com

Once you have your blog all set up, feel free to contact me directly and I can help you develop multiple streams of income from the traffic that you drive to your blog…

To Living a Life of Freedom, Passion, and Purpose,

Dmitriy Kozlov